How far is the “Harmony” of the laundry industry from the 16% line of life and death?

On June 2, Huawei held a press conference for Hongmeng operating system. In this regard, Huawei has set a life-and-death line for Hongmeng this year, with a market share of 16%.


Yang Haisong, vice president of Huaweis consumer business AI and smart full-scenario business department, said when introducing Hongmengs plans for this year: For an ecosystem, especially for underlying platforms such as operating systems, the software usage and market share are important factors. The core factor for survival and success is a 16% market share, which is a life-and-death line.”

For companies, it is not easy to cross the 16% figure, because consumers in all fields and age groups have completely different acceptance and attitudes towards new technologies and new products. A new technology and a new product can only have a chance to enter the mainstream market and be accepted by consumers only after passing the 16% market share.


On June 9th, at the 2021 Yabuli China Entrepreneurs Forum Annual Conference “Opening a New Chapter under Great Changes” China Business Mind Plenary, BYD Chairman and President Wang Chuanfu delivered a keynote speech on “BYD’s Persistence”.


During the period, Wang Chuanfu said: The current market share of electric vehicles is only 12%, which is still a long way from the lifeline of 16%. It is far from mature and needs deep cultivation.


Recently, I was fortunate to contact the person in charge of the flagship store of JD Maxsee laundry gel beads. He said that laundry gel beads, as a new technology product in the washing industry, have a market share of only 5%, and have nearly 50% market share relative to laundry detergents. In terms of rate, it is far below, and it is also a huge room for development in the future.


However, in recent years, laundry beads have become more and more popular with consumers, and their proportion in the fabric washing market has continued to increase. In 2019, the global laundry beads market was worth 4.43 billion U.S. dollars, and the growth rate has declined, remaining at about 8.4%. In the next five years, it will maintain a compound growth rate of over 9.6%.


Beginning in 2017, Tmall began to promote the brand marketing activities of laundry beads, including offline pop-up marketing, Tmall supermarket “try first and then buy samples”, etc. By 2018, laundry beads became a Tmall supermarket The fastest-growing category in the household cleaning sector, with a year-on-year growth of 1000%.


From January to November 2020, the overall sales of Ali platform laundry gel beads exceeded 1.28 billion yuan, and the sales volume exceeded 21.64 million pieces+.


During this year’s 618 event, 5 minutes before the opening of JD Supermarket 618, the turnover of laundry beads increased by more than 15 times year-on-year.


The laundry gel beads market is currently in its infancy. According to different audiences for product positioning, such as laundry detergent and powder, the market prospects of Bacai laundry gel beads have gradually become clearer under the promotion of the general environment. I believe that 16% of the market share is for China’s laundry beads. Just a matter of time.


Do you have any predictions or insights about this rapidly developing new thing? Welcome to communicate with MAXSEEBio, the first batch of domestic laundry gel beads production factory.


Post time: Jun-16-2021
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